Three of what you don’t need
I’d like the ACCC to look into the Dick Smith, Tandy duopoly of retail electronics. I wanted to buy a T6 torx screwdriver today (after waking up and thinking ‘Gee, this is the perfect day to buy a T6 torx screwdriver!’) so hit the CBD at lunchtime. First stop was DSE, downstairs in the Myer Centre and saw many overpriced versions of the same thing. The best I could do was to buy a T6, T8 and T10 for $10. I figure someone should sell them individually for $3.33 each (though the smaller one should cost less, as it is made of less metal… say $3.12 or thereabouts).
Now, I know DSE and Tandy are owned by Woolworths. But I can’t see any reason for them not phasing out one of the chains. All the Tandies should be rebranded as DSEs so stupid people like me don’t go to one, then think they might be able to get the same thing at a better price at the DJs shopping centre down the road.
But they don’t. And when you go into a Tandy, it’s exactly the same as a DSE store, right down to the way the pricing labels are printed. They even have DSE catalogues lying around the place and they sell DSE branded goods! I walked into Tandy today, eyes to the ground, paying no attention to the front of the store. Then as I was looking around, noticing all the same stuff I’d seen not ten minutes earlier, I thought ‘Oh, they’ve obviously rebranded,’ but on leaving the store noticed they hadn’t.
And I always walk out of both stores, never buying anything, because I always think ‘I only need one and I can get it cheaper somewhere else’. I just refuse to be a part of their pathetic push to sell unwanted items as a way to boost profits. If they’d just give people what they want, and not one of what they want and three of what they don’t, they might just attract one or two customers.